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Yellow Dog UK – Raising Awareness That Some Dogs Need Space
Yellow Dog is a global awareness campaign designed to inform the public that Some Dogs Need Space. Originally launched in Sweden in June 2012 by Eva Oliversson, an internationally certified dog trainer and behaviourist, the Gulahund™ Yellow Dog Programme aims to help dogs and their owners by promoting the use of a simple, visible signal: a yellow ribbon or accessory.
As passionate dog owners who’ve had Yellow Dogs ourselves, we felt compelled to become UK Ambassadors of the Gulahund initiative—and so, Yellow Dog UK was born.
We understand firsthand how challenging it can be when a reactive, nervous or anxious dog is approached by other dogs, especially those off-lead. That’s why we are committed to making yellow a widely recognized symbol across the UK – signifying that a dog needs space.
By spreading awareness and encouraging responsible dog ownership, we aim to make dog walking safer, more enjoyable, and less stressful for everyone. Most importantly, we want to improve the quality of life for dogs who require space for medical, behavioral, or training reasons.
At Yellow Dog UK, we are proud to lead this important education campaign across the country. We believe that with the support of responsible dog owners and communities, we can create a more understanding and respectful environment for all dogs.
Support the Yellow Dog campaign – because some dogs just need space.
Thank you for supporting all Yellow Dogs worldwide

Yellow Dog UK promotes good and responsible dog ownership. Children, and adults, should always ask permission before touching a dog they do not know. For more information please follow The Kennel Club Safe And Sound Code
At Yellow Dog UK, we understand that not all dogs are comfortable with close interactions. Many dogs, especially anxious, nervous, or reactive dogs, benefit from having extra space during walks or in public places. That’s where yellow comes in.
What Is a Yellow Dog?
A Yellow Dog is a dog that needs space. These dogs may be nervous or anxious around other dogs or people, in training or recovery from surgery, elderly and unable to tolerate energetic dogs, rescued dogs with past trauma or limited socialization, female dogs in heat or dogs with medical conditions or dogs that are easily startled by loud noises or new environments.
Yellow dogs might display behaviours like trembling, panting, barking, avoiding eye contact, or even defensive aggression – not because they’re “bad dogs,” but because they’re overwhelmed or scared.
Wearing yellow, a dog vest, or bandana signals to others that this dog needs some space to feel safe and calm.
The yellow ribbon can be used temporarily, such as when a dog is undergoing training, a dog is in heat or a dog is recovering from illness or surgery.
It can also be used long-term for dogs who live with chronic anxiety, past trauma, or age-related sensitivity. It’s a flexible, respectful way to support each dog’s individual needs.
Socialisation vs. Safety
We fully support the importance of dog socialisation for a dog’s mental health and development. However, there are times when space and patience are what a dog truly needs. That’s why the Yellow Dog campaign is about balance – understanding that not every dog is ready for full interaction all the time.
Gradual, positive experiences in controlled environments are far more effective for nervous dogs than forced encounters. With the right support, many yellow dogs become more confident over time.
How You Can Help
If you see a dog wearing yellow please:
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Recall your dog and give the yellow dog room
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Avoid approaching unless the owner invites you
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Teach others what the yellow ribbon means
By doing so, you’re helping that dog and its owner manage their surroundings more safely – and ultimately helping that dog become more comfortable in the world.
Supporting Anxious and Nervous Dogs
Helping anxious dogs thrive requires:
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Positive reinforcement and gentle training techniques
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Gradual desensitisation to triggers like loud noises or crowds
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A predictable daily routine and a calm environment
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Mental stimulation and confidence-building activities
With time and understanding, many yellow dogs grow into calmer, happier companions. But it starts with respecting their need for space.
Yellow Dog UK is proud to raise awareness for dogs who need space – because recognising their needs leads to better wellbeing, safer walks, and more compassionate communities.


Dogs, like humans, have individual preferences and personalities. Some dogs may need space for various reasons, including:
- Fear or anxiety: Some dogs may be fearful or nervous in certain situations or around unfamiliar people or other animals. They may feel more comfortable and less stressed when given space to observe their surroundings and approach new situations at their own pace.
- Past trauma or negative experiences: Dogs who have experienced trauma or negative interactions in the past may require space to feel safe and secure. Giving them the opportunity to retreat or avoid potential triggers can help them build confidence and reduce anxiety.
- Reactive behaviour: Dogs that display reactive behaviour may need space to prevent escalating situations. Giving them distance from potential triggers or stressful stimuli can help prevent confrontations and ensure the safety of both the dog and those around them.
- Old age, medical conditions or pain: Older dogs or dogs with certain medical conditions or chronic pain may prefer or require space to alleviate discomfort. They may be more sensitive to touch or movement, and giving them space can help them feel more comfortable.
- Training or ongoing behaviour modification: Dogs undergoing training or behaviour modification programs may need space to focus and concentrate. It allows them to process and absorb information without distractions, helping them learn and adjust their behaviour more effectively.
It is important to respect a dog’s need for space and give them the opportunity to feel comfortable and secure. Always ask the dog’s owner or handler for permission before approaching or interacting with a dog, especially if the dog displays signs of needing space. Understanding and accommodating a dog’s needs can help create a safer and more positive environment for everyone involved.
IT’S NOT ABOUT AGGRESSIVE DOGS – DOGS THAT BITE MUST BE MUZZLED
If your dog has behaviour problems book an appointment with your vet. Pain can be a common reason for your dog’s behaviour (especially if your dog has suddenly shown aggression) and a medical issue may be the cause.
If your vet rules out a medical condition as the cause, contact a qualified behaviourist who can help with your pet’s behaviour issue.
Our Mission
- We promise that all donations raised will be used to promote awareness of the campaign
2. We pledge to provide yellow ribbons free to any dog owners whose dogs ‘need space’
- We will tirelessly continue to promote the campaign until everyone in the UK recognises that YELLOW on a dog means this dog needs space

Contact Us
Thank you for your interest in Yellow Dog UK.
We love to hear what you think – good, or bad! Please email or write to us, or fill in the form below and we’ll get back to you as soon as we can!
PO Box 386 Bexleyheath KENT DA7 9LT
info@yellowdoguk.co.uk
Yellow Dog UK is a Registered Charity raising awareness that some dogs and their owners need space. We pledge to supply free yellow ribbons to owners whose dogs needs space and that all donations will be used to promote and raise awareness of the campaign. View our charity registration certificate HERE
Registered Charity No. 1153038
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